Retargeting banner ads already behave like a cyber bully following you everywhere online with no escape. So we turned these ads into Bully Ads for influencers and the media to experience firsthand what bullying felt like, and then share their experiences online.
Cannes Lions (Finalist x 2)
Webby Award (Winner, Honoree)
Internationalist Media Awards (Gold)
Festival of Media (Gold, Silver, Bronze)
Echo (Finalist)
Epica Award (Silver)
CMAs (Silver x 3)
Shopper Innovation Awards (Silver)
Atomic Award (Bronze)
Applied Arts (x 2)
Media Innovation Awards (Gold x 2, Bronze)
ADCC (Merit x 3)
Promo Awards (Silver, Bronze x 2)
WD-40 is the iconic go-to for all things creaky. But there is one night a year when creaks are good. So we created a motion-activated SFX app with scary creaks for front doors on Halloween with a reminder that for the other 364 days, there’s WD-40.
New York Festivals (Finalist)
The One Show (Merit)
Atomic Award (Bronze)
Marketing Awards (Silver x 2)
Applied Arts (x3)
ADCC Merit
Promo Awards (Silver, Bronze)
CMAs (Gold x 2, Bronze x 2)
Shopper Innovation Awards (Gold x 3, Bronze x 2)
Unconscious gender-biased language is an ongoing issue. We wanted to create awareness for and reduce unconscious gender bias. So we created a tool to address unconscious gender bias as it happens.
CMAs (Gold x 2, Bronze)
To shine a light on our health-obsessed world and to validate Enercare services, we opened a pop-up shop called Kare selling nothing but the purest bottled water and, ahem, the purest bottled airs for your home. The message? Enercare can make this easier.
CMAs (Gold)
Shopper Innovation Awards (Gold x 2)
ACT (Aids Committee of Toronto) wanted to tell predominantly gay or bisexual males about anonymous HIV testing clinics but needed to be discreet. So we used a place on the Internet that can also be anonymous: Incognito mode. We created ads that hit our target right when they might go Incognito online for sexual discretion.
CMAs (Gold, Bronze)
To launch Sky Stunt, we created a game demo for this remote control plane. But our online game had a twist. To demonstrate how easy it is to stunt, we let users literally stunt anywhere in the world.
Echo (Bronze)
Marketing Awards (Finalist)
We launched the world’s largest Dog GIF Party - a place where dog and GIF lovers can give in to their silly side and create a doggy dance party to share with the world.
FAB Award
Caples (Finalist)
ADCC (Shortlist x 2)
PROMO! Awards (Shortlist x 2)
We hid M&M's in Toronto inside Google Street View to see just how far people would go to find them. Inside of 630 square kilometres, we provided over 100 clues to help find three red M&M's and win one nifty, little Smart car.
Cannes Lions (Bronze x 3, Finalist)
The One Show (Silver)
D&AD (In-Book)
Webby Award (Winner, Honoree x 2)
Golden Award of Montreux (Gold)
Caples Awards (Silver x 4)
AME Awards (Gold x 5, Platinum)
ADC Merit
Echo (Silver)
New York Festivals (Silver, Bronze, Finalist x 3)
Bee’s Award (Finalist x 2)
FAB Award (x 4 incl. Grand Prix)
Mobile Marketing Awards (Bronze)
Marketing Award (Bronze)
Digital Marketing Awards (Silver x 3, Bronze x 2)
Applied Arts (x 3)
ADCC (Gold x 2, Silver x 4)
CMAs (Best, Gold x 3, Bronze)
Smart is the first to truly capitalize on the cement truck’s unique revolving drum to pay off one of its main benefits –nimble tight turning. City cement trucks became mobile rotating billboards in high-traffic areas – right where the tight-turning benefit is most relevant - and where the smart car lives.
The One Show (Merit)
OBIE (Finalist)
Marketing Awards (Silver)
ADCC (Merit)
Media Innovation Awards (Silver)
CMAs (Bronze)
Shaw wanted to remind its 10,000 employees of the $600 they get if a friend they recommend is hired. So we made that $600 rap by taking 120 $5 bills on tour.
Caples (Finalist x 2)
Echo (Leader Award)
CMAs (Bronze)
We had to convince university students that RBC “isn’t just their parents’ bank”. In fact, RBC understands the challenges of student life.
Cannes Lions (Finalist x 2)
Echo (Bronze)
Caples (Bronze, Finalist)
New York Festivals (Finalist)
OMMA (Best in Show)
W3 Awards (Silver x 3)
CMAs (Gold, Silver x 2)
Larger-than-life Gillette Fusion Power razors were attached to the backs of Zamboni (ice resurfacer) machines, making it seem as though the razors were giving the ice a smoother “shave”.
Cannes Lions (Finalist)
New York Festivals (Silver)
OBIE Award
The ask was to do a DM piece for the Annual Banff Television Festival. RBC was inviting typically jaded TV/Film industry types to an RBC-sponsored cocktail event.
CMA (Silver)
Spam is known for being the ultimate nutritionally empty last-resort junk meat. So we simply didn’t apologize for it and by doing so, owned it.
ADCC (Merit)